In my opinion, this seems less like an exit scam than a rug pull. Since the YouTube site is still up it seems they succeeded but may have just cancelled themselves to reduce potential litigation for the $2K scam. The real goal, as evidenced by their hour long videos, was to create some sort of original content about guys who sell watches. It’s unclear how many people jumped at the chance to pay $2,000 to belong to a Facebook but apparently it was enough (or not enough) to convince the group to pull up stakes. Their goal was to raise $2 million for a new store by selling $2,000 “VIP memberships” to a Facebook group that offers “authentication services, appraisals, and watch deal pricing help.” Basically it was supposed to be a flash sale and media arm for a watch store. The plan, at least according to screenshots of their Instagram page, suggests a cross between equity crowdfunding and product subscription. All of their sales sites, including a Chrono24 page formerly at, are also down. Anthony Farrer, one of the founders, was a self-admitted felon who spent time in jail and based his entire business on one watch sale. In their YouTube videos they spend thousands of dollars on shitty meat as Salt Bae, putting Rolex on blast, and generally trying to mimic the success of other well-known ‘Tube bros like the Paul brothers. The company’s MO was apparently to pretend to have a lot of money and watches.

Only 1,000 lucky followers would be able to become ‘partners’ of the empire the Timepiece Gentleman was building ‘at their investors dime.’ The group allegedly also has a set of watches consigned by customers who wanted to sell through their service.Īfter becoming a social media sensation with more than 40,000 followers on Instagram and over 110,000 subscribers on YouTube, this Dallas-based grey watch dealer seems to have vanished into thin air with millions of dollars in consignment inventory as well as the hard-earned money from hundreds if not a thousand of individuals that pitched in $2,000 USD each in exchange for being able to buy watches at wholesale prices at the new Timepiece Gentleman store that was supposed to open after raising $2 Million dollars via Instagram.

The group’s SquareSpace website is down and according to WatchCollectingLifestyle the company’s Dallas office is shut and the gilt naming on the front window has been scratched away. A website, store, and YouTube group called the Timepiece Gentleman has shut down after taking in $2,000 in cash from hundreds of collectors who were promised access to buy Rolex watches at “wholesale” prices.

Timepiece gentleman